Big Bucks Big Pharma – Marketing Disease and Pushing Drugs (Full Version)

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Big Bucks, Big Pharmapulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors.

Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being. From www.mediaed.org

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The Atomic Cafe, 4.2 out of 5 based on 6 ratings
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The Atomic Cafe

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One of the defining documentaries of the 20th century, THE ATOMIC CAFE (1982) offers a darkly humorous glimpse into mid-century America, an era rife with paranoia, anxiety, and misapprehension. Whimsical and yet razor-sharp, this timeless classic illuminates the often comic paradoxes of life in the “Atomic Age,” while also exhibiting a genuine nostalgia for an earlier and more innocent nation.

Narrated through an astonishing array of vintage clips and music–from military training films to campy advertisements, presidential speeches to pop songs–the film revolves around the threat–and thrill–of the newly minted atomic bomb. Taking aim at the propaganda and false optimism of the 1950s, the film’s satire shines most vividly in the clever image splicing, such as footage of a decimated Hiroshima alongside cheerful suburban “duck-and-cover” routines. More than anything else, THE ATOMIC CAFE shows how nuclear warfare infiltrated the living rooms of America, changing the nation from the inside out.

Immensely entertaining and devilishly witty, THE ATOMIC CAFE serves up a revealing slice of American history: the legendary decade when we learned to live in a nuclear world.

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The Atomic Cafe, 4.2 out of 5 based on 6 ratings
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1 comment to The Atomic Cafe

  • tergium, helotov

    when they say it is equal to 50 tons of tnt well thats exactly what it is 50 tons of tnt.or equivalent in nitroglycerin which would be 1 ton or what ever but nuclear fission bombs are a hoax,what could you expect from the jew bomb.

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