Fresh: New Thinking About What We’re Eating (Full Version)

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FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy. Run time: 70 minutes.

Fresh, the movie (2009) from fresh fresco on Vimeo.

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Fresh: New Thinking About What We're Eating (Full Version), 4.4 out of 5 based on 10 ratings

4 comments to Fresh: New Thinking About What We’re Eating (Full Version)

  • As for ORGANIC food companies, here is some very practical, ‘actionable’ information:

    Which, so-called “organic” food companies are fighting Prop 37 in California, to stop
    GMO labeling, and which organic food companies are funding/supporting GMO labeling
    (ie, your right to know)?

    Boycott the Organic and ‘Natural’ Traitor Brands Whose Parent Companies Oppose Your Right to Know
    (ie, who oppose CA Prop 37)

    Which Mega-Corporations own which “organic” food companies?

    Download the “NON-GMO Shopping Guide” here:


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  • nativewoman

    We have been farmers going on 3 years. We are both from Chicago I worked in advertising but Pete grew up around farms and livestock. We have raised our own beef, pork, mutton, turkey and chickens. We raise our livestock like they are our dogs or as pets. We recently processed our two jersey/swiss steers for food. We gave our steers a cheer with some very strong rum. We wanted his eyes to cross then we put him down. He had a non-pussed look. It is the most respect we could offer…it was heartbreaking.
    The meat is tender it is all tender. Delicious. We KNOW that our steers ate grass only. No shots, just 100 acres to eat as they please. We always maintained a connection with them by walking with them and scratching them. Just like dogs.
    I have a greenhouse where I want to grow through the winter real veggies. I have had many learning curves. But I don’t give up. I have celery, salad and herbs. The wall of water works really great when it is freezing cold here in nw Illinois.
    It is hard, cold, hot, dirty but it is the most gratifying work that I have ever done in my life. Who knew? Certainly not I. City raised with a Hopi grandmother. She put the seeds in my hand when I was 5, it blew my mind that these little things actually grew food. I did this in a tiny lot in Chicago…this was my destiny. I ALWAYS had a garden…always.
    I would love to have people come out to taste the difference in the meats. We would like to grow for people whatever they wish to have. We will treat them like our pets…with respect, love and gentleness.
    Brilliant…adopt a farmer. Go find one…opt out of dying foods. The anology is to the refrigerators that preserve our dead loved ones is the very same method that your veggies are kept from decaying then delivered to your local grocery stores.

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  • […] Fresh: New Thinking About What We’re Eating (Full Version) « Underground Documentaries. December 6th, 2012 | Category: Uncategorized | Leave a comment | […]

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